If, for example, the AMA's Current Procedural Terminology (CPT) codes become the national standard for documenting medical procedures, then HITSP will give the AMA a permanent franchise on the codes. The AMA effectively will have permanent license to charge exorbitant rates for access these codes -- which it already does.
Using expensive codes for industry standards is unheard of in the software industry. You can charge for high-end development tools like Visual Studio, you can charge for server licenses, or you can charge for data like a mailing list, but standards are generally free.